Bicycle Seats and Bicycle Seat Covers
Bicycle Seats and Bicycle Seat Covers
Bicycle Seats and Bicycle Seat Covers
Bicycle Seats and Bicycle Seat Covers

Bicycle Seats and Bicycle Seat Covers
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Tom White, inventor and award-winning industrial designer, is president of Ergo, LLC, a design and manufacturing firm for innovative recreation products. The company’s flagship product is “The SEAT©”, an ergonomic bicycle seat that offers a significantly more comfortable ride and healthy alternative to conventional bike seats on the market today.
Tom White, inventor and award-winning industrial designer for the Bicycle Seat.
White is also president of Daedalus©, Inc, a research and development industrial design firm specializing for aerospace, industrial, commercial and consumer products. An experienced industrial designer, White has 32 patents, with 18 for seat designs that go beyond just bicycles.
Tom White’s doctor suggested he take up bicycling for exercise 10 years ago. White couldn’t jog because of his football knee problems, so biking was his alternative. He enjoyed bicycling, but found the traditional seats very uncomfortable. White also recognized that there were several health problems related to bicycle riding. Traditional seats, with their saddle horn, cause blood circulation to be cut off to the genitalia or pubic areas, which causes pain and may lead to sexual dysfunction. The horn on conventional saddle-style seats forces riders to support themselves on soft tissue and tender organs not intended to carry the weight of the body.

White decided his mission was to create a comfortable bicycle seat that would alleviate many of these health problems. “Initially I developed ‘The SEAT©’ to ease the pain I experienced while bike riding. I figured if I was dissatisfied, others must be too.” After 10 years of research and development, he has patented a new comfortable, ergonomic design for “The SEAT©.”
Previously, White was head of industrial design for Boeing Commercial Airplane, responsible for human-interface design management and development of flight deck and passenger accommodations for all new commercial airlines and military aircraft. He also worked in industrial design for leading companies such as Rubbermaid Industrial Products, Bell Helicopter, and LTV Aerospace.

White received his BA in Industrial Design from Auburn University in Alabama.
 
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